Maximize The Exposure Of Your Articles Using Social Media Marketing

We are often asked this question by our authors, "How do I increase the exposure of my articles?" There are a few ways to do this, but in this post we're going to focus on one easy way: social media marketing.

I believe that most of you already have an account with Facebook, Twitter, Google+, Digg, Reddit and a host of other social media websites. If you don't have one yet, go get one. You'll need them later.

Now go to your article's page. If you don't know where your article is located, log in to your Artipot Author Center. You'll see a list of your approved articles on the main page. Click on the View icon in the Actions column to view your article.

View Article

At the bottom of your article, you'll see a row of social media buttons, noticeably Facebook, Twitter and Google+ buttons. Click on them to start sharing and bookmarking your articles. You can also move your mouse over the Share icon to see more social media and bookmarking sites like Reddit, StumbleUpon and etc.

Social Media MarketingWhen you share your article on your social media account, your friends who are linked with you will see your recommendation and might also share it if they find it interesting. The more people that share or recommend your article, the more popular it will become.

That's it. Easy, right?

But ultimately, it is the quality of your content that will determine if others will also share your articles. Ask yourself this, "Is my article interesting enough? Is it worth sharing?" If your article is just a thinly disguised advertising piece, it will not get the exposure you expect regardless of how much social media marketing you did.

So focus on writing original articles that will benefit your readers and then once you start sharing and bookmarking your articles and get the ball rolling, others will do the same. In the end, your articles will get all the exposure they deserve.

If you need help writing your articles, please read our Article Writing Basics.